Comparisons

GetResponse vs Mailchimp (2026): Which Email Tool Wins?

GetResponse is the better value and the more complete marketing platform, while Mailchimp is the more polished, beginner-friendly brand.

By Ali Zayed

Founder & Editor

Published Jun 16, 2026
Updated Jun 16, 2026

5 min read

HEAD-TO-HEAD

GetResponse

4.4

Mailchimp

4.1

GetResponse edges it

Same prompts · scored side by side

Quick verdict

Quick answer: GetResponse is the better value and the more complete marketing platform, while Mailchimp is the more polished, beginner-friendly brand. If you want automation, landing pages and webinars in one affordable tool — especially as your list grows — choose GetResponse. If you want the slickest interface for a first, simple newsletter, Mailchimp is comfortable. We ran both on the same campaigns to see which wins for each job, and overall GetResponse edges it on value.

How we test & stay honest: We built the same welcome automation, landing page and newsletter in GetResponse and Mailchimp, then compared deliverability, ease of use and price as the list scales. Some links are affiliate links — they never change our verdict. We rank on the real experience, never on who pays us.

GetResponse vs Mailchimp: the short verdict

1Best value as you grow: GetResponse

2Best all-in-one (automation + pages + webinars): GetResponse

3Easiest first newsletter / polish: Mailchimp

4Best built-in webinars: GetResponse (Mailchimp has none)

5Biggest brand & integrations: Mailchimp

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GetResponse vs Mailchimp compared (2026)

	GetResponse	Mailchimp
Value & price	4.6/5 — cheaper as list grows	3.9/5 — climbs fast
Automation	4.5/5 — strong visual builder	4.0/5 — capable, more limited
Ease of use	4.3/5	4.5/5 — very polished
Extra tools	4.6/5 — landing pages, funnels, webinars	4.0/5 — pages, no webinars
Deliverability	4.3/5	4.2/5
Free plan	4.3/5 — 500 contacts	4.0/5 — 500 contacts, more limits

*Scores from our hands-on testing of the same campaigns; pricing and limits change often, so confirm current details on each provider’s site.

Price & value: GetResponse wins

This is the decisive gap. Both have free plans for 500 contacts, but as your list grows Mailchimp’s pricing climbs noticeably faster, and several features sit behind higher tiers. GetResponse gives you more — automation, landing pages, funnels and webinars — for less. For a growing small business or creator counting costs, that value difference adds up month after month.

All-in-one features: GetResponse wins

Mailchimp is fundamentally an email tool with some add-ons. GetResponse is a broader marketing platform: it bundles a stronger automation builder, a landing-page builder, conversion funnels and — crucially — built-in webinars, which Mailchimp doesn’t offer at all. If you sell digital products, run live events or want to replace several separate tools, GetResponse does far more in one place. See the full picture in our GetResponse review.

Ease of use & brand: Mailchimp wins

Mailchimp is the more polished, beginner-friendly experience, with a famously clean interface and the biggest library of integrations and templates. For an absolute beginner sending a first simple newsletter, it feels effortless. GetResponse packs in more features, which means a slightly busier interface and a short learning curve — the trade-off for doing more.

Which should you choose?

You want the best value as your list grows → GetResponse.
You need automation, landing pages or webinars → GetResponse.
You want the simplest possible first newsletter → Mailchimp.
You rely on a specific Mailchimp integration → Mailchimp.

For where both sit against the wider field, see our best email marketing software guide.

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Frequently asked questions

Is GetResponse better than Mailchimp?+

For value and all-in-one features (automation, landing pages, webinars), GetResponse generally wins, especially as your list grows. Mailchimp is better for a polished, simple first newsletter and its huge integration library. The right pick depends on whether you prioritise value and features or simplicity and brand.

Is GetResponse cheaper than Mailchimp?+

In most cases yes — as your contact count rises, GetResponse tends to cost less for comparable features, while Mailchimp’s pricing climbs faster. Always check both at your expected list size before committing.

Does Mailchimp have webinars?+

No. Built-in webinar hosting is a GetResponse feature that Mailchimp doesn’t offer, which is a key reason creators and coaches who run live events choose GetResponse.

Can I switch from Mailchimp to GetResponse?+

Yes — you can export your contacts from Mailchimp and import them into GetResponse, then rebuild your key automations. GetResponse also offers migration help to make the move smoother.

Which is better for beginners?+

Mailchimp edges it on first-time simplicity, but GetResponse isn’t hard to learn and gives beginners more room to grow into automation and funnels without switching tools later.

The bottom line

Choose GetResponse for value, automation and all-in-one features — it’s the better long-term home for most growing small businesses and creators, and it’s the one we’d pick. Choose Mailchimp if you want the most polished, beginner-simple first newsletter and lean on its integrations. Both are free to start, so build the same campaign in each and let the experience decide. More options in our best email marketing software guide.